In this episode, co-hosts Drs. Nicole Quinn and Arun Sharma speak with Euan Adie, founder of Altmetric, about rethinking how we measure research impact beyond traditional citations. Euan shares the origin story of Altmetric and explains the difference between attention and real-world influence, including policy, education, and clinical impact.

The conversation explores the challenges of reforming research assessment, the role of social media and institutional communications in increasing visibility, and how AI is changing the way scientific information is discovered and evaluated. Euan also reflects on the need to better reward researchers for contributions outside of traditional publications and what meaningful change in research culture could look like.

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